Apart from academic research, a substantial part of the ENM’s work involves professional scientific communication and information and consultancy activities. The purpose of the ENM’s Folk Culture Training and Information Center, which operates as a subdivision of the Research Department, is to preserve and celebrate cultural heritage as well as use and make sense of the heritage. The main outputs of the Center include: research-based consulting; development of training programs (including online thematic and object presentations, digital instruction materials); documenting heritage skills and making them available online; organizing trainings, seminars, lectures, and workshops; compiling popular scientific publications on folk culture; exhibition activities; research into the use of cultural heritage (including the phenomenon of folk costume schools, use of national patterns, practice of national handicrafts). The Center works closely with other institutions in the field, including the University of Tartu Viljandi Culture Academy, the Estonian Folk Art and Craft Union, NGO Rahvarõivas, the Estonian Song and Dance Festival Foundation, etc. The Center co-operates internationally with other folk culture researchers and popularizers, offering consultations and, if necessary, supervising research both in Estonia and internationally.

The Center is involved in academic research projects through its contributions to research and development of applied outputs. It participates in the production of publications, the development of applied activities, and the search for outputs and dissemination platforms, including the development of digital resources. Such interconnectedness ensures that the Information Center will apply the latest results of the museum's academic research, expanding its thematic competence and thus better meeting the expectations and needs of the museum's wider target groups.